Nowadays, in the music industry, it is not only a matter of producing a good song but putting your song in front of the right audience at the right time. Although streaming services such as Spotify and SoundCloud have completely transformed the music consumption market, the important role of music blogs in the promotion sphere remains unchanged. They command the authority, the numbers and the narrative to bring light to artists and make their songs go viral in a short duration.
Strategy to use with Influential Music Blogs
Getting onto a high-authority blog can rarely be as easy as just sending a link to your song. Blog editors and writers get dozens (if not hundreds) of pitches every single day so you need to be strategic.
1. Investigate Your Targets
Sing out blogs which feature your genre and audience. It is a waste of both your and their time to send an indie folk blog a hip-hop track.
2. Look at Their Submission Guidelines
The instructions on how to pitch tend to be quite clear on many blogs. These are some of the rules that can be ignored at your peril.
3. Write a Personal Pitch
Generic emails copied and pasted usually do not work. Refer to an article they have written in the recent past, or give them a reason as to why your song works with their line of editing.
4. Follow politely
A polite follow-up email may not seem pushy at all.
5. Professionalism matters
The less amateur and tacky your pitch, the higher your chances of finding a place on their site.
Perfecting Your Timing for Maximum Blog Coverage
Just as much as how you contact music blogs counts as much as what you will write in your pitch. Ideally, you would say you want to start getting in touch with blogs 2-3 weeks before your release date. This will give the editors time to listen to your music and add a write-up on it in such a way that it coincides with your advertising campaign.
- Also, attempt to make your release related to some current news. For example:
- Matching your drop to a culture peak.
- Collaborating with someone who is both a famous producer and an artist.
- Releasing a music video with an awesome idea to cover.
The more you can provide bloggers to blog about you than just a general “this song is available now” the more likely you are to be featured.
Take advantage of Professional Promotion Services
Although you can do all of this alone, it can become taxing and wasteful of your time, at least when you need to also concentrate on making music. This is where professional music promotional services are needed.
Repost platforms, such as Increase SoundCloud audience reach with repost campaigns the advantage of being paired with stronger, relevant audiences. Skirting the cold outreach steps entirely, however, is something you can achieve by partnering with those who already have a proper relationship with influential music blogs, playlist curators, and influencers themselves.
Blog-Playlist Connection
It should be noted that several of the most powerful music blogs also do curated playlists on streaming services. Because you get playlist coverage as part of the blog coverage, you get two for one listing of your track.
For example:
Your track might be added to your hip-hop blog in its weekly fresh finds playlist. One of these EDM sites could include your song along with an article reviewing a festival, meaning that you were put in an excellent position in front of fans who were seeking new music.
Prolonged positive effects of Blog coverage
Although the direct aim of the mentioned goal of being featured on a music blog is to increase plays, streams, and followers, the overall value of the impact it will give a band or an artist is equally beneficial:
- Positive blog reviews can be quoted in their press releases in the future as a way of adding authority.
- Improved Algorithmic Suggestions: Higher traffic and interaction will activate Spotify Release Radar or YouTube recommendations.
- Industry Recognition: Having been featured by trusted taste makers will aid you in the presence of labels, booking agencies and partners.
Final Thoughts
It is not only about being talented in the music industry that is ever-changing; it is also about being strategically visible. Influential music blogs California Influential music blogs California If influential music blogs have retained their strength as a medium that will get your songs heard by the right people, then you should not hesitate to get to know the most influential ones. With the help of choosing the suitable outlets, making individual pitches, and hiring professional promotion services, such as Increase SoundCloud audience reach with repost campaigns, you will be able to boost your career significantly faster.
